Posted by: East and West | 2010/03/07

Listening

“When people talk, listen completely. Most people never listen.” Ernest Hemingway

Listening is a challenge. I’ve made my living as a communicator for many years, and yet, like most people, I often catch myself forming an opinion, jumping to a conclusion, or formulating my next question before the person I am speaking with is done. So I work hard at stilling my mind, so that every moment becomes an opportunity for education, enabling me to change my mind – as Malcolm Forbes would say – from empty to open.

Listening is incredibly important when a client speaks, and everyone around me is a client. I need to hear everything my client has to say, before I can properly winnow the chaff from the grains that will provide the substance for the dish that delivers the color and flavor of my client’s message.

Listening is central to my craft as a communicator. It enables me to develop communications strategy, write documents that are relevant to my target audiences, build relationships that connect people and bridge minds. If I actively listen to my client, I am rewarded with understanding and eloquence.

“Grasp the subject. The words will follow.” Cato the Elder

"I can't hear you..." Photo by Jordan Yan 2006

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories